Australian , Matched Image Camera Hire, will be among the first to be able to offer Australia the ARRI ALEXA digital cinema camera. Building on the technical expertise of the ARRIFLEX D-21, ARRI has released the new ARRI camera the ALEXA part of a new generation of digital motion picture cameras. Like the D-21, ALEXA creates rich, organic images, with the look and feel of 35 mm film.
The ARRI ALEXA is planned to be used with 35 mm accessories and lenses, so will fit into established working practices and minimise production delays. Matched Image are offering the new digital cinema ARRI ALEXA camera with and without lenses, in lightweight and full production packages. Now taking bookings for this exciting and much anticipated digital camera, Matched Image have a full suite of products on offer to support your ALEXA hire including audio equipment rentals, lighting rental, grip equipment rental, edit suite rental, crew hire, production van hire and all camera accessories.
At the heart of the ARRI ALEXA camera system is ARRIs own 3.5K Super 35mm format ALEV-III CMOS Bayer sensor. Through extended research and experimentation with sensor and pixel technologies ARRI made some important discoveries and applied these to the production of the ALEXA. Top-quality image quality is achieved through a fine balance between detail, colour reproduction and sensitivity. While some competitors strive to improve camera statistics on paper by jamming more and more pixels into a 35mm frame, ARRI used a proof is in the pudding approach with the ALEXA digital camera maintaining that optimum image quality is attained through slightly fewer, yet larger, pixels filling the available space on a 35mm sensor.
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