The Day Loans Blog

One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I trust this company/person/product?”

In today’s ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be “sold” to and their desire to consume. They are looking for ways to establish believability, credibility, and trust.

According to a paper by the Peppers and Rogers Group (2004), 36% of major U.S. corporations view privacy as an important part of the company’s brand image.

It is my belief based on consumer thinking that one way to develop a competitive edge in the marketing world is to place greater emphasis on tying privacy policy to brand. This strategy places a direct link between trust and purchase while developing the beginnings of long-term relationship.

I suggest highlighting your privacy policy in all your marketing in a way that makes privacy, trust, and your brand synonymous. Let the consumer know that here is a business that will respect your privacy. Let them know that your communication with them will be relevant to their consumer needs. And you can let them know that information they share with your business will be used to better meet their needs and will not, knowingly be used against them, sold, or given to third parties.

It might even be smart to develop a short marketing campaign that focuses on your commitment to your customer’s privacy, instead of simply stating that you have a privacy policy or stating your policy in unreadable font at the bottom of your literature.

About 50 % of consumers today have little more knowledge than brand or product recognition and have little desire to acquire extra information about a brand or product, so it behooves the marketing community to link recognition of their brand to trust, safety, and advocacy. Instead of selling to consumers, target your marketing to help them believe that you are making them safer and more secure by purchasing your brand and then back it up!

copyright 2004

Darrin Coe holds a masters degree in professional psychology specializing in consumer thinking. He publishes The Darrin Coe Ezine. You can subscribe at http://www.consumer-thinking.com/dcezine.html.

Visit Consumer Thinking.com at http://www.consumer-thinking.com.

We are going to reveal the magic behind a good campaign using social media marketing.

Take a look at what social networking is and what it isn’t. It isn’t a place to go hog wild with a push for your business opportunity or products or a place to try and get a date. It is a place to socialize make friends and get to know people what their likes and dislikes are. Find out what they are interested in before you invite them over to your house.

I’m not talking about your home here I’m talking about your website, your online place of residence the place where it is ok to show what it is you are about the place to promote your goods.

Think of the social sites like a party a place where you mingle and have fun. It is an excellent place to meet potential business partners, but not the place to try and recruit them. As you get to know people, by commenting on their posts and chit chatting with them you become friends.

Friends ask each other what they do it’s a natural course of events it is then okay to invite them over to your website to take a look even if they have no interest it is still a strategic thing to do.

Why you ask?

Everybody has heard of “word of mouth” advertising as being the most powerful form of advertising on the planet. Word of mouth is the magic behind social media.

Just think about it for a minute, let’s say you met Joe who was interested in a product or had need for it and he mentioned it to you, but you don’t have this product. Your friend Bob that you have been chatting with for some time on Twitter does. Would you refer Joe to your friend Bob or to someone that has been all over the social sites pushing that product?